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POSITIONS AVAILABLE:

PROGRAM ASSISTANT FOR ONLINE RECRUITMENT – SOCIAL MEDIA

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Position Summary

The WW Teaching Fellowship Program recruits and selects strong prospective STEM teachers who enroll in master’s level teacher preparation programs at university partners in the states of Georgia, Indiana, New Jersey and Ohio.

Reporting to the Program Director, and working closely with the Foundation’s Director of Marketing, the Program Assistant will be responsible for:

  • developing and implementing online marketing strategies to generate inquiries from prospective applicants in order to meet enrollment targets;
  • developing and implementing social media outreach strategies both to attract new applicants and to keep existing applicants engaged throughout the process;
  • managing website content and capability updates for the TF program;
  • designing and producing print recruitment materials utilizing desktop publishing software;
  • attending career fairs and other networking events;
  • coordinating with local state program directors and STEM faculty at partner campuses to increase program awareness.

The Program Assistant will also maintain a high degree of understanding of the Teaching Fellows program, and will participate in training, selection and informational events.

Occasional overnight travel is required.

Requirements

Bachelor’s degree in related field, 3-5 years of marketing communications and experience; direct experience in student recruitment for a higher education institution a plus. Essential knowledge, skills, and abilities: social media, online marketing, including pay per-click and search engine optimization; strong writing and editing skills; team oriented; familiarity with marketing, collateral writing, layout, and design; and computer proficiency (e.g., MS Office Suite and basic understanding of HTML; Dreamweaver, Photoshop, and Quark/InDesign skills a plus).

Interested applicants should send a cover letter and résumé, with salary requirements, to Jane Foran at opportunities@woodrow.org.

Salary and benefits commensurate with experience.

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Director of Media Relations and Strategy

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INTRODUCTION

The Woodrow Wilson National Fellowship Foundation, located in Princeton, New Jersey, identifies and develops the most talented minds for the nation’s greatest challenges. The Foundation does this by offering more than 400 fellowships annually to recruit, support, and prepare the next generation of leaders for important fields.

The Foundation was created after World War II, when the U.S. faced a shortage of university professors to teach a tidal wave of GIs and others entering higher education. It offered the best and brightest students fellowships to attend doctoral programs, leading to professorial positions. As educational needs evolved, the Foundation supported specific needs and populations underrepresented in the academy, including African Americans and women. The result is that Woodrow Wilson has supported 21,000 Fellows who have won an astounding number of awards and honors, including: 14 Nobel Prizes, 32 MacArthur “Genius” Awards, 14 Pulitzer Prizes, two Poets Laureate, and even one Academy Award.

Today the Woodrow Wilson Foundation’s programs fall into two primary categories:

Teacher preparation and leadership development. With a suite of master’s-level Teaching Fellowships in five states, a parallel M.B.A. program for school leaders, and an emerging degree/certification program that will also support policy research, the Woodrow Wilson Foundation seeks to meet the United States’ urgent need to strengthen its K–12 schools. Through these initiatives, Woodrow Wilson is improving the lives of children across the nation by educating more and better teachers and school leaders and better preparing them for their jobs.

Higher education and professional development. Woodrow Wilson also continues to administer a longstanding portfolio of programs that support and/or lead to graduate study in key areas of national need, such as the master’s-level Pickering Foreign Affairs Fellowships, which over the past 20 years have contributed significantly to diversifying America’s face to the world; the Newcombe Dissertation Fellowships, which have bolstered doctoral work on issues of ethics and values for more than 30 years; and the Woodrow Wilson Dissertation Fellowships in Women’s Studies, the nation’s only graduate-level fellowship on gender issues for 40 years.

All in all, the Foundation is unique as a fellowship organization, committed to nurturing leadership and talent in these and other educational areas that meet national needs. The principal role of the Director of Media Relations and Strategy is communicate the critical role the Foundation is playing in all of these arenas, to expand this work and increase the impact the Woodrow Wilson Foundation has on practice, policy and leaders.

The Foundation has recently undertaken an external review to determine how well its mission and activities are understood among key influencers in the education arena at both the state and national levels. In response to the findings of this review, the Woodrow Wilson Foundation seeks a seasoned media relations professional to lead and implement a strategic effort to ensure that the Foundation is appropriately known among education and leadership development thought leaders, in order to maximize its impact on its highest priority issues.

POSITION OVERVIEW

Reporting jointly to the President and the Executive Vice President/Chief Operating Officer, the Director of Media Relations and Strategy will set a high standard of professionalism by providing the leadership, strategy development and coordination that will enable the Woodrow Wilson Foundation to disseminate its programmatic activities and research broadly and effectively. He or she will help define a common strategic communications agenda that will help position the Foundation and its senior leadership among education and leadership development influencers and will establish the Foundation’s role as advisory to leadership audiences in the higher education and education policy arena in Washington, nationwide and abroad. In doing so, the Director of Media Relations and Strategy will advance the organization’s strategic agenda, helping to lend specificity to the mission—identifying and developing leaders and institutions to meet the nation’s most critical challenges.

IMMEDIATE PRIORITIES

The Director of Media Relations and Strategy will be expected to:

  • Thoroughly understand the Woodrow Wilson Foundation—its mission and focus, culture, values, history, key stakeholders, programs, research, and finances;
  • Develop and implement a successful strategy to communicate and disseminate the Foundation’s mission and values—as well as the impact of the specific work—to key constituents in order to elevate the Foundation’s influence on practice, policy and leaders.
  • Establish strong collaborative relationships with the President, Executive Vice President/Chief Operating Officer, the Director of Communications/Vice President of the Foundation, and the Vice President for Development, the senior leadership team, and the program directors, so that, in partnership, sound communications strategies that advance the strategic goals of the entire organization are developed and implemented;
  • Develop and implement a strategic communications plan for the Foundation that is both realistic and challenging; create standards for accountability and report on outcomes;
  • Broaden the national and international scope of WW impact; help establish WW as a nationally acknowledged leader in teacher education, education reform and higher education policy as well as in leadership development;
  • Organize comprehensive outreach to the media, members of Congress, national and local officials, NGOs, corporations and world leaders that influence policy debates;
  • In conjunction with the Director of Communications, generate content based on WW’s programmatic activities and findings, participate in the production of such content, and oversee its dissemination to the media;
  • Work closely with the Director of Communications/VP of the Foundation and the VP for Development as well as all program leadership to understand their work and to assist them with their communications efforts, appreciating what is common among them and what is not; strategically and diplomatically direct the approaches to communications activities within the departments to ensure that a coordinated front is presented.

KEY RESPONSIBILITIES

In addition, the Director of Media Relations and Strategy will be required to:

  • Set specific goals for the positioning of the Foundation and Foundation leadership; provide detailed reports about progress in this regard to the President and the EVP/COO; create, in partnership with the EVP/COO, and adhere to a budget to support this work;
  • Maintain a visible and effective role as a media liaison for the Foundation to reinforce and build positive understanding of the organization with its many audiences; deepen and broaden relationships with top media in order to disseminate Foundation media and create opportunities for leadership to be visible in the most effective ways;
  • Develop and share best practices, particularly regarding new media; identify and provide communications tools such as multimedia, data visualization and online metrics; formulate ways to track and measure impact;
  • Train leadership where appropriate on media interviews, public speaking, advocacy and Congressional testimony; direct scholars and staff to appropriate media opportunities;
  • Take the lead on blogging and social media presence, as well as on determining strategy for other writing to be produced by Foundation leadership and affiliates;
  • Travel to conferences and education events as a representative of the Foundation;
  • Stay abreast of technical, philanthropic, economic, social and educational trends related to media strategy.

IDEAL EXPERIENCE

  • Bachelor’s degree required; advanced degree desirable.
  • Senior person with experience either in media, nonprofit organizations, or preferably both.
  • Progressively responsible and challenging external and internal communications senior management experience in a similar scale organization.
  • Strong contact network, with extensive knowledge of national and key regional education reporters, news outlets, key policy makers and their staffs, and educational associations.
  • Knowledge of the field of education (K–12 through higher education) and of key issues in education policy.
  • A proven record of developing and delivering strategic communications initiatives.
  • Knowledge of current communication technology and media, especially web-based communications and social media.
  • Experience collaborating with senior leadership.

PERSONAL QUALITIES

  • Demonstrated interest in the Foundation’s areas of interest, particularly in education policy.
  • Ability to cope with ambiguity and change; entrepreneurial spirit.
  • Energetic self-starter and creative thinker with collaborative spirit.
  • Excellent interpersonal skills; ability to work cooperatively and strategically with all levels of professional, technical and administrative staff.
  • Proven ability to transfer good communication skills to non-communications colleagues.
  • Excellent networking and relationship building skills.
  • Good judgment and integrity; values confidentiality of work at all times.
  • Proactive, results-driven, hands-on, highly communicative and people sensitive.
  • Comfortable working collaboratively and sharing information.
  • Emotionally mature, with a sense of humor in order to maintain balance and perspective.

Please send nominations or applications including cover letter, résumé and all contact information to Stephanie Hull, Executive Vice President and Chief Operating Officer, at opportunities@woodrow.org.

Download this job description (.PDF).

An Equal Opportunity/Affirmative Action Employer

The Woodrow Wilson National Fellowship Foundation is an Equal Opportunity/Affirmative Action/Title IX employer. The Foundation is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants, without regard to race, color, religious creed, national origin, sex, sexual orientation, gender, disability, or status as a Vietnam-era veteran.

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